Transparent Pricing
Website Pricing That Makes Sense
Start with a website. Add CRM, automation, and AI only when your business needs them. Website build pricing and monthly growth-system pricing are shown separately below.
Website Only
Choose Your Website Build
These prices cover the website build itself. Monthly website care covers hosting, SSL, monitoring, and reasonable minor updates. AI assistants and other usage-based services are priced separately.
Starter Website
A polished professional website for a local business that needs credibility, speed, lead capture, and a strong technical foundation.
- Up to 5 core pages
- Custom mobile-first design
- Lead capture form
- Foundational on-page SEO
- GA4 & Search Console setup
- Basic schema & AI-search readiness
- Hosting, SSL & reasonable minor updates
Growth Website
The best website-only fit for most established local service businesses that need more content, stronger conversion structure, and better local SEO architecture.
- Up to 10 core pages
- Everything in Starter
- Service and/or location content
- Stronger conversion structure
- Advanced schema markup
- Project, testimonial or review sections
- Enhanced conversion tracking
Custom / Advanced
For larger websites, multiple locations, complex integrations, calculators, portals, custom applications, or other advanced functionality. AI assistants can be added separately when needed.
- Custom page count and architecture
- Multi-location support
- Advanced integrations
- Interactive tools or calculators
- Custom application functionality
- Advanced tracking and technical SEO
- AI assistant integration available separately
Existing Website Upgrade
Agent-Ready Foundation
An existing-site upgrade that gives AI systems a clear, read-only source for your approved business information and existing inquiry options.
From $497
One-time implementation · USD
One business, one public website, one approved service catalog. Complex platforms, multiple locations, content rewrites and custom integrations are quoted separately.
A clear foundation for AI discovery
- Review of published business facts, services and inquiry options
- Structured public business information
- Read-only service and capability catalog
- Machine-readable documentation and discovery links
- Crawler rules that preserve private areas
- Preview and production checks, including write rejection
- Handoff with a practical traffic and inquiry measurement plan
Routine public-information updates are handled through an existing Local Forge website-care or managed-system plan, within its agreed scope. No separate recurring foundation fee is required. Standalone updates are quoted separately.
AI platforms decide which sources to use. Installation does not guarantee AI recommendations, rankings, traffic or leads. Automated booking, payments and CRM writes are outside this package.
Website Conversion Add-Ons
Make the Website Useful Before the Sales Call
Add an interactive tool built around the question your customer asks immediately before hiring you. Available with a new website build or as an upgrade to an existing Local Forge site.
Custom Lead Hook / Assessment
From $497 one-timeA branded quiz, scorecard, health check, or decision flow that gives the visitor a useful result and captures the lead.
Examples
AC Repair-or-Replace Score, Roof Life Check, Electrical Safety Score, Plumbing Risk Check, Parking Lot Health Check, Home Sale Readiness Report
Calculator / Decision Tool
From $750 one-timeA custom calculator or comparison tool that helps prospects understand cost, options, savings, scope, or tradeoffs before they call.
Examples
Closing Cost Calculator, Project Cost Estimator, Repair vs. Replace Comparison, Budget Planner, Savings Calculator
Photo / AI Recommendation Experience
From $1,250 one-timeA guided experience using customer answers, uploads, or AI-assisted recommendations to personalize what they should consider next.
Examples
Find Your Next Look, Flooring Refinish or Replace, Treatment Match Quiz, Yard Transformation Plan, What Should I Order?
Advanced Visualizer / Custom App
Custom quoteFor deeper interactive experiences involving product catalogs, image processing, complex logic, external data, or custom application workflows.
Examples
Flooring visualizers, room or exterior concept tools, advanced estimators, client portals, multi-step custom applications
Built for the business, not pulled from a template library
The best hook depends on what your customer is trying to decide: repair or replace, what will it cost, what fits me, what should I choose, or what should I do next. Final pricing depends on logic, data, integrations, AI usage, and visual complexity.
Optional Monthly Systems
Add the Lead System When You Want More Than a Website
These plans add CRM, lead follow-up, automation, reporting, and AI. They also include ongoing website care, so the separate website-care fee is not charged on top.
Growth System
For businesses that want the website connected to a managed lead system.
- CRM & contact management
- Lead pipeline setup
- Automated SMS & email follow-up
- Missed-call text-back
- Review request automation
- Ongoing website management
- Monthly performance reporting
Revenue OS
For businesses ready for AI, deeper automation, nurturing, booking, and more hands-on optimization.
- Everything in Growth System
- AI assistant setup & management*
- Advanced workflow automations
- Booking & appointment automation
- Lead nurturing sequences
- Conversion optimization
- Priority website & automation management
- Enhanced reporting
*AI assistant setup and management is included where listed. GoHighLevel or other third-party AI usage, SMS, phone, and email charges are billed separately based on actual usage.
Most common choice for local service businesses
Growth Website: $1,997 one-time + Growth System: $297/month.
Optional Growth Add-Ons
Add Only What You Need
Monthly managed-system services are provided under a 12-month service agreement unless otherwise stated in writing. Website build fees are billed separately.
AI usage is not included in published monthly management fees unless expressly stated in writing. GoHighLevel or other third-party AI usage, SMS, phone, email, advertising spend, and other usage-based charges are billed separately based on actual usage. Major redesigns, ecommerce, large integrations, and extensive new page builds are separately quoted.
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